Kimbal Musk Wants to Feed America, Silicon Valley-Style


 

.... enamored of places like Tennessee, Indiana and Ohio — parts of the country he believes are the ripest for a revolution in eating and agriculture. 

“The Americana here gives me goose bumps,” Mr. Musk, who grew up in South Africa, said during a visit to Memphis last spring. “I’ve been to Graceland twice. The community has been so welcoming, it’s just ridiculous.”

Mr. Musk is promoting a philosophy he calls “real food,” which nourishes the body, the farmer and the planet. It doesn’t sound much different than what writers like Michael Pollan and everyone who has ever helped start a farmers’ market or community garden have preached for years.

But Mr. Musk has big ideas about what the Silicon Valley crowd likes to call the food space, which is as exciting to him as the internet was in 1995. “We’ve never seen this kind of innovation around food,” he said.

In short, he wants to create a network of business, educational and agricultural ventures big enough to swing the nation’s food system back to one based on healthy, local food grown on chemical-free farms.

“Food is this beautiful gift we give each other three times a day,” he’ll often tell a crowd, “but you couldn’t design a worse food system than what we have.”